5 optimization tips for your mobile web app to increase user retention
Your mobile website can be more appealing to mobile users by going beyond css style optimization
As of 2020, internet traffic is around half mobile and half desktop. Google looks to your mobile website version to determine at what position to rank your pages when it indexes. A significant share of young users don’t even use desktop devices at all anymore.
These 3 facts show why optimizing your website for mobile usage is more important than ever. And even more importantly: Mobile users are way more picky and subconsciously irritated by UX issues on mobile devices than desktop users. If there are issues in how your website behaves on a mobile device, it’s highly likely your mobile user retention rate is suffering.
Here are a few tips to optimize your mobile website beyond just using different CSS styles for devices below 600px width.
1. Remove mobile ghost shadowing click effects
Native apps don’t have them, mobile browsers do. When you click on any button or anything clickable such as an icon, users on browsers such as Safari or Chrome will see a shadow click effect.
