Personal branding done right as a software engineer

We’ve seen movie celebrities, sports professionals do personal branding and use it for advertisements, campaigns etc. but does personal branding apply to Software engineers too? — well, why not. Personal branding is moreover creating your identity and values around you as a software engineer. And it lies in every tiny detail. Once you grow beyond a certain level, knowingly or unknowingly every action that you do will brand you (in a positive or negative way).