The Future of Trading with InsiderFinance

InsiderFinance Team
Level Up Coding
Published in
6 min readNov 9, 2021

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An overview of the InsiderFinance day trader dashboard

Introduction

As we saw in February 2021 when GameStop’s stock brought down multi-billion dollar hedge funds and the market screeched to a halt, retail traders are a growing force in the trading world — and InsiderFinance provides tools to empower these retail investors and give them an upper hand in the market.

Financial data and complex analysis were previously only available to institutional and professional investors, but by using modern technology and powerful algorithms, InsiderFinance brings these same tools to retail traders to earn outsized gains that Wall Street has monopolized for years.

Our mission is to educate the average investor and give traders of any experience level the data, tools, community, and education to profit from trading stocks, options, cryptocurrencies, and forex, empowering them to earn life-changing income from the financial markets.

Founding Story

Just like many other compelling founding stories, InsiderFinance was founded to solve a persistent problem in the trading industry.

The creators of InsiderFinance, Rob and Trey, had previously used many order flow platforms that gave them a raw list of trades, without offering them any meaningful context as to which they should pursue. As a result, they missed out on some very good trades and even made some pretty bad ones.

Adding to their frustration, Rob and Trey realized they were spending a lot of time sorting through raw data and interpreting advanced technical indicators to find high-potential trades. By the time they finally found one, they often missed the best entry due to the longevity of that process.

After months of trying every order flow tool and technical analysis software available with minimal success, Rob and Trey decided to combine their expertise to create InsiderFinance and solve these problems for themselves and other retail traders.

Rob has applied his extensive training in finance and derivatives to turn data into actionable insights for the world’s most prestigious capital markets firms since 2013, and Trey is a trained quant and software engineer who has built some of the world’s most disruptive tech products for Silicon Valley unicorns since 2014.

Together, they aimed to build the most complete platform for retail traders that would level the data advantage with Wall Street while also being so simple and intuitive that traders of any skill level can use it effectively to profit in the financial markets.

The result is InsiderFinance, the most complete platform to give traders of any experience level the tools and actionable insights for better and quicker data-driven decisions in trading any asset class.

What Problem Do We Solve?

The world of trading has changed considerably. Many years ago, the real challenge in retail trading was accessing information. However, as data becomes more widely available every day, access to data is no longer exclusive to big institutions. The problem right now is that traders are drowning in a sea of information and need tools to analyze and interpret complex data to make better trading decisions in less time. Data without context is not helpful.

In today’s landscape, a successful trader needs high-quality, processed data and the tools to generate trade ideas and research high-potential trades. Because institutional traders control the market, understanding and interpreting institutional flows is critical to help traders increase their chances of success within the current market context.

High potential trade ideas have a much higher chance of success when supported by strong technical analysis. Because sophisticated technical indicators are complex to understand and challenging to implement, traders need fast and accurate technical analysis software to identify optimal entries/exits and trade confidently.

Why Should Retail Traders Care About Institutional Investors?

Institutional investors use their considerable resources to access market-moving information before other market participants, and they use their information advantage to confidently take large (and often highly-leveraged) positions that often cause sizable directional swings in the market. Historically, institutional investors have used their substantial information advantage to outperform retail traders by a wide margin.

How Do We Solve The Problem?

For years, traders have been demanding better software because they saw that they could increase their probability of success if they had the right tools. There are several tools that can help traders identify institutional flows. However, the best tools don’t just show where institutions are positioned — they also help traders determine which trades have the most potential within the current market context.

InsiderFinance is the top platform offering traders clarity when it comes to big data and technical analysis. Our proprietary algorithm analyzes institutional options order flow and dark pool prints to provide actionable market intelligence that helps traders identify upcoming market movements and figure out patterns that can turn into profitable trades.

Our proprietary, fully automated technical analysis system takes the guesswork out of finding winning chart setups to help traders identify optimal entry and exits points to maximize returns on every trade. Coupled with extensive education and a supportive trading community, InsiderFinance offers a complete trading system.

The InsiderFinance trading system makes big data and complex technical analysis easy to understand and simple to use, resulting in highly successful trades for any asset class and satisfied traders of any skill level.

How Are We Disruptive?

At InsiderFinance, we challenge the status quo. That’s why when we saw other options flow platforms only show glorified data tables and very minimal market context, we knew we had to completely reinvent this powerful tool to empower retail traders. Our guiding principles are simple: better data leads to better trading returns, and powerful visualizations support faster trade decisions.

The intelligently processed data, proprietary indicators, and advanced tools offered by InsiderFinance are more powerful and easy to use than other order flow platforms currently available. Several differentiators help InsiderFinance stand out from the crowd:

  • Intelligent order processing and tracking
  • Powerful and varied signal categories
  • One-click setups and filtering
  • Custom watchlist
  • Advanced filtering
  • News sentimental analysis
  • Advanced analysis and market context
  • Powerful visualizations and integrated charts
  • Mobile-friendly snapshots

InsiderFinance offers robust tools so traders can easily identify high-conviction trades with news sentiment, proprietary indicators, and trends analysis on the platform. The platform also features advanced visualizations that go beyond the essentials to help traders quickly find market and sector trends.

But we didn’t stop there. To truly level the playing field with institutional investors, traders also need institutional-grade technical analysis that’s simple and intuitive to find winning chart setups and optimal trade entries/exits to maximize returns on every trade.

Combined with comprehensive education and a supportive trading community, this powerful toolkit makes InsiderFinance the best platform to bridge the information gap between retail traders and institutional investors. Compared to other alternatives, only InsiderFinance offers high functionality in every area.

Comprehensive Education

InsiderFinance offers the most comprehensive education on the market, which can all be accessed completely for free without a subscription.

Taught by our founders, the InsiderFinance Masterclass contains bite-sized lessons that make it fast and easy for any skill level to master trading with order flow supported by technical analysis.

We’re confident it’s the most powerful and most intuitive resource for traders available.

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